Marketing

Digital Marketing & SEO Mastery

Learn proven strategies to drive traffic and conversions for any business.

4.5

2,134 students

6 weeks

Beginner

About This Course

This program gives you a deep, practical understanding of modern digital marketing so you can design and execute campaigns that actually move business metrics. You will begin with the foundations of branding, audience research and marketing funnels, learning how to position products and craft messages that resonate with the right people. Then you will dive into SEO, mastering keyword research, on-page optimisation, content strategy and technical audits so websites can rank and attract organic traffic over time. The course also covers social media strategy, paid ads on platforms like Google and Meta, email marketing and automation flows that nurture leads into customers. Throughout, you will rely on analytics tools such as Google Analytics and Search Console to measure performance, run experiments and make data-driven decisions. By the end, you will be able to plan, launch and optimise complete digital marketing campaigns for your own projects, clients or employers.

What You'll Learn

✔Plan and execute end-to-end digital marketing campaigns

✔Use SEO, content, social media and paid ads together

✔Measure performance using analytics tools

✔Build marketing funnels that convert visitors to customers

Course Syllabus

WEEK 1

Digital Marketing Foundations

•Digital marketing channels overview
•Customer journey and marketing funnels
•Building target personas
•Creating a basic digital marketing plan

WEEK 2

SEO & Content Strategy

•Keyword research and search intent
•On-page SEO: titles, headings, URL structure
•Technical SEO basics and site audits
•Content strategy and blog planning

WEEK 3

Social Media & Paid Ads

•Organic social media strategy
•Facebook / Instagram ad fundamentals
•Google Ads search campaigns
•Writing high-converting ad copy

WEEK 4

Analytics, Automation & Growth

•Google Analytics and key metrics
•Tracking conversions and attribution
•Email marketing and automation flows
•Capstone: design a campaign for a sample brand

Who Is This Course For?

✔Freelancers and agency owners

✔Founders and business owners growing online presence

✔Students aspiring for marketing & growth roles

Your Instructor

Michael Thompson

Digital Marketing Strategist

Grew multiple startups from 0 to millions in revenue. Expert in growth marketing and SEO.

4.7 rating

• 6,543 learners• 12 courses

₹499₹1999

Limited seats • Includes certification & lifetime access

This course includes

✔Google Ads certification

✔SEO tools access

✔Campaign templates

✔30-day satisfaction guarantee

✔Flexible batch timings & mentor support